How CreamRight launched its store from scratch and doubled sales in the first three months
Design, development and operation of CreamRight’s online store for the U.S.: from zero to an owned channel that grows month after month.
Visit the site creamright.com
CreamRight manufactures N₂O and CO₂ chargers and dispensers for professional and home kitchens. It sold through distributors and marketplaces, with no owned channel in the U.S., no customer data and margins left with third parties. The store had to be built from scratch, feel premium, and be operated without slowing the team down.
We defined the catalog architecture (chargers, dispensers, accessories and bundles), designed the digital identity and a custom Shopify theme, and built the store with subscriptions, bundles and integrated shipping. After launch we kept operating it: campaigns, content, promotions, catalog and data-driven conversion optimization.
In the first three months store sales grew 100% versus launch month. CreamRight now sells directly to its U.S. customers and Applab still runs the store’s day-to-day operation.
A challenge like yours?
Tell us about it in 30 minutes and we’ll tell you how we would solve it.