How Palmer’s opened its direct channel in Mexico with a store we designed, built and operate

Palmer’s, a global skin and hair care brand built on natural ingredients, sold in Mexico through retailers. It needed a direct-to-consumer channel worthy of the brand—full catalog, constant launches and promotions—without building an in-house e-commerce team.

We designed the store on Shopify with a custom theme faithful to the global identity and navigation by need (pregnancy, stretch marks, hydration, hair). We integrated local payments and shipping, email campaigns and analytics. Since launch we operate the store: product launches, promotions, content, technical support and continuous improvement.

Palmer’s has an owned channel in Mexico that grows campaign after campaign and ships new launches in days, with no in-house e-commerce team: Applab designed it, built it and runs it.