How RICO turned expert friends’ recommendations into a Mexico City restaurant guide
Editorial web platform to discover restaurants through short reviews by the Amigos RICO, lists by occasion and exploration by neighborhood, in Spanish and English.
Visit the site rico.guide
Capital Digital (Chilango, Travesías) wanted a guide unlike rankings: personal recommendations from people who know how to eat, useful for choosing by occasion. It needed a platform with its own identity, easy for the editorial team to feed and designed for mobile.
We designed the digital identity and built the platform: restaurant pages with reviews per Amigo RICO, lists by situation (a Wednesday, a Saturday, with your parents or on a date), exploration by neighborhood, search, an English version and an editorial panel to publish without depending on developers.
RICO launched in August 2024 with 100+ reviewed restaurants and keeps growing with new reviews, lists and neighborhoods.
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