Applab
Cases/The Home Security Superstore
The Home Security Superstore · 2024 · Retail

How The Home Security Superstore took its flagship products to the top of Google in the U.S.

Ongoing store development plus technical and content SEO to rank organically in the U.S. market.

Visit the site thehomesecuritysuperstore.com
Services
Web · E-commerce · SEO
Platform
Web
Duration
Desarrollo y SEO continuos
Team
3 Applabers
The Home Security Superstore — thehomesecuritysuperstore.com
The challenge

With 20+ years selling security and self-defense products, the store competed for the same searches against marketplaces and big-box retailers. It needed a solid technical base and organic growth that didn’t depend on paid media alone.

The solution

We took over Shopify development—performance, Core Web Vitals, collection structure and structured data—and ran a product-level SEO strategy: keyword research, category architecture, optimized product pages and content, internal linking and monthly rank monitoring.

Results
Top 3on Google U.S. for flagship products
20k+verified store reviews
100k+customers served

Its flagship products rank at the top of organic results in the U.S., on a store that loads fast and converts, backed by 20,000+ verified reviews.

What we keep doingEvery month: new category and content pages, technical improvements and ranking reports.
The Home Security Superstore · mobile
The Home Security Superstore · screen 02
The Home Security Superstore · screen 03
Project stack
ShopifyLiquidGoogle Search ConsoleSemrushSchema.orgCore Web Vitals

A challenge like yours?

Tell us about it in 30 minutes and we’ll tell you how we would solve it.